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From nursery
to you

We manage the entire chain, from cutting to distribution. Thanks to this short chain, the product passes through fewer links, we keep the quality checks in-house and, as a buyer, you always have fresh roses from Kenya. Check out how we deliver year-round stable quality below.


in Kenya

In Naivasha (Kenya), our 14 varieties of roses are carefully cultivated on 46 hectares by more than 700 people. Once our roses reach the right flowering stage, they are cut and collected. We harvest our roses 365 days a year and are always personally present during cultivation, so that we can immediately respond to changing circumstances.


Preparation for transport

Once the roses have been cut, they are sorted, packed and prepared for shipment. This highly efficient process with multiple quality checks ensures that our roses are shipped fresh and of appropriate quality. With our quality checks, we look for, among other things, possible damage, presentation, size and consistency in colour and smell.


to the netherlands

Roses cut today are transported tomorrow from Naivasha (Kenya) to Schiphol (the Netherlands). Our roses are transported in the cargo hold of passenger flights whenever possible. In addition to efficiency benefits, this offers climate benefits as well.



for sale

When the roses arrive at our trading house in Rijnsburg (Netherlands), they are stacked, unpacked and checked again for quality. We leave the roses to ‘breathe’ for one day in our cold store before they are ready for trading.



Trade to

Once the roses are ready for trading, the daily product stock is disclosed by our sales staff to a variety of buyers such as retail chains, florists, cash-and-carry and wholesalers. In addition to the product stock, we also share information about the conditions in Kenya. That way, you as a buyer know what to expect in the future.

More information

Contact us

Do you have any questions about our products or availability? Don’t hesitate to contact us. We would like to hear from you!

roses from

Laan van Verhof 50
2231 BZ Rijnsburg, Netherlands

+31 (0)71 408 79 71 This email address is being protected from spambots. You need JavaScript enabled to view it.

Visit Floriday

P.O. Box 1800
Naivasha, Kenya

+254 50 50430 This email address is being protected from spambots. You need JavaScript enabled to view it.

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